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Find the Best Financial Advisors in Madison, WI

Madison residents looking for help managing their money or planning their retirement look to financial advisors for assistance. Madison.com has partnered with ConsumerAffairs to create this guide by comparing consumer reviews and local availability of 56 businesses and choosing seven favorites from the top financial advisors in Madison.

Companies pay ConsumerAffairs to be authorized, and Madison.com and/or ConsumerAffairs may receive compensation when you click a link, call a number or fill out a form on this site.

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How to find a good financial advisor in Madison

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There are a variety of reasons a Madison resident might choose to work with a financial advisor. Whether they're saving for retirement, planning their estate or simply looking to make the most of their wealth, these professional services are a helpful way to manage finances. As you evaluate local advisors, be sure to check registration with the Wisconsin Department of Financial Institutions, experience and reputation, as well as any consumer complaints against the advisors. This will help you avoid financial scams like Ponzi schemes or misrepresentation.

How much does a financial advisor cost in Madison?

The cost of a financial advisor in Madison varies depending on the type of services required and the advisor’s fee structure. There are a number of ways financial advisors charge for their services. Most charge a percentage ranging from 1% to 2% of the total assets managed, while others charge by the hour or a flat rate. Flat rates typically range from $1,000 to $3,000, depending on the service.

If a financial advisor charges based on commission, keep in mind that there is an increased risk of a conflict of interest. Discuss this possibility with your advisor to determine what measures they're taking to mitigate this risk.

What does a financial advisor do in Madison?

Financial advisors offer many services to individuals and families in Madison, with the intention of helping them achieve their long-term goals through careful strategizing. Financial advisors help local residents plan for retirement, educational savings, estates, investments, insurance, taxes and more. The most commonly offered services include the following:

  • Retirement planning: To retire comfortably, you’ll need to manage your savings and investments as you age. A financial advisor specializing in retirement planning helps you budget for this major transition.
  • Wealth management: Wealth management services are designed to make the most of your wealth and expand your assets throughout your life.
  • Investments: Investment portfolios are a significant source of wealth for those planning their financial future. A qualified investment manager can build a portfolio that’s right for your investment style and goals.

Madison financial advisors FAQ

How much do I need to retire?

To retire, you’ll need enough saved to cover around 80% of your pre-retirement income per year. A financial planner helps clients budget and extend their savings.

What is a fiduciary?

A fiduciary is someone who manages money or property on behalf of someone else. Fiduciaries are required by law to act in a client’s best interest, not their own, according to the Consumer Financial Protection Bureau.

How do I buy a stock?

Most investors purchase stock through a broker or firm. If you work with a financial or investment advisor, they can make these transactions on your behalf.

What is asset management?

Asset management is a service offered by financial and investment advisors. It involves managing stock portfolios and other assets on behalf of the client.

Are wealth management fees worth it?

Typically, a financial advisor increases the value of a client’s assets by a large enough amount to make their services worthwhile. Results vary, however.

Madison financial advisors company information


SmartAsset is a free service offering educational guides and tools to help Madison residents plan their financial future. The company’s tools calculate payments and can accurately predict the effects major decisions have on finances. If you’re looking to match with a financial advisor, use SmartAsset’s free provider finder to get started. The website also has information on homebuying, taxes, retirement, banking, credit cards, investing, insurance, refinancing, personal loans and student loans.

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Ameriprise Financial, Inc.

Ameriprise Financial is a nationwide financial advising company offering personalized financial planning to help clients achieve their financial goals. The company assists local Madison residents with retirement planning, educational saving and more. Jason Krueger, a local Ameriprise Financial advisor, has 13 years of experience and the backing of a large company and its network of resources. The office is located at 2601 W. Beltline Highway, Ste. 104, Madison, WI 53713.

Ameriprise Financial, Inc.

Walkner Condon

Walkner Condon is a fee-only financial advisor that provides customized financial plans for Madison residents. The company acts as a fiduciary, so their clients can trust their advisor to always act in their best interests. Walkner Condon has multiple advisors on staff to give Madison residents the opportunity to find a good partner for their goals. The company is located at 3418 Monroe St., Madison, WI 53711.

Walkner Condon

Marquardt Wealth Management, LLC

Marquardt Wealth Management, LLC offers a variety of financial services, including investment management, retirement planning and educational funding. During the initial consultation, representatives answer questions and help potential clients begin to think about their long-term financial well-being. Marquardt Wealth Management also has experience in insurance, estates and employee and executive benefits. The company is located at 1604 Savannah Way, Waunakee, WI 53597.

Marquardt Wealth Management, LLC

LBW Wealth Management

LBW Wealth Management is based on a philosophy of managing and growing wealth, and it uses a variety of approaches to accomplish that. The company provides strategic financial plans and optimizes investment portfolios. It is fee-based and independently run. LBW has 40 years of collective experience. It is located at 6410 Enterprise Lane, Ste. 120, Madison, WI 53719.

LBW Wealth Management

CLF Asset Management

CLF Asset Management is a fee-only asset management firm providing investment management and financial planning services to Wisconsin residents. The company specializes in investment management and financial strategy, offering clients a long-term plan to help them meet their goals. CLF Asset Management is independently operated and committed to providing clients with unbiased, disciplined advice. The company is located at 999 Fourier Drive, Ste. 301, Madison, WI 53717.

CLF Asset Management

Mennenga Tax & Financial

Mennenga Tax & Financial combines everyday finance knowledge with tax preparation skills to keep clients’ budgets simple and streamlined. The company assists with most major life events, whether that be saving for college or retirement. Request a consultation for more information on services. Additional areas of expertise include inheritances, education planning and estate planning. The company is located at 814 Atlas Ave., Madison, WI 53714.

Mennenga Tax & Financial