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Find the Best Hearing Aids in Madison, WI

Hearing loss affects about half a million people in Wisconsin, according to the Wisconsin Department of Health Services. Many can benefit from wearing hearing aids. Madison.com has partnered with ConsumerAffairs to create this guide by comparing customer reviews, hearing aid styles and local availability of 32 businesses and choosing eight favorites from the top hearing aid companies in Madison.

Companies pay ConsumerAffairs to be authorized, and Madison.com and/or ConsumerAffairs may receive compensation when you click a link, call a number or fill out a form on this site.

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Choosing a hearing aid in Madison

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There are many different types of hearing aids available to consumers in Madison. The type that works best for you depends on your degree of hearing loss, your lifestyle, your preferences for various features and your dexterity.

Before you choose a hearing aid in Madison, it’s important to speak with an audiologist or hearing instrument specialist licensed in Wisconsin. A hearing care professional can perform a full evaluation and diagnose your type and degree of hearing loss and determine if you are a good fit for hearing aids. If you are a candidate, your provider may recommend one or more of the following common styles of hearing aids in Madison:

  • Behind-the-ear hearing aids include a plastic case that sits behind the ear and a tube that connects to an earmold or earpiece. BTE hearing aids are worn by individuals with all degrees of hearing loss. Because of their larger size, they are easy to handle, able to have lots of features and have strong battery life.
  • Open fit hearing aids are similar to BTE hearing aids but are smaller and have a thinner tube connecting to an earpiece in the ear canal. Open fit hearing aids, a type of “mini BTE” aid, give users less of a blocked-up sensation and reduce feedback. They work for mild to moderate hearing loss.
  • In-the-canal hearing aids are custom-made to fit in the ear canal, with a small part showing in the outer ear. They can include volume and memory controls that aren’t on smaller aids, but the battery life is shorter than bigger devices. ITC aids are compatible with mild to moderate hearing loss.
  • Invisible-in-the-canal hearing aids are the most discreet style of hearing aid, fitting deep into the ear canal. They have limited features, small batteries and may be too small for some people to handle, but these custom-fitting devices are basically invisible to others. IIC hearing aids improve mild to moderate hearing loss.

When choosing a hearing aid in Madison, you should also consider popular features, including Bluetooth, directional microphones, telecoil, rechargeable batteries, feedback and wind suppression and remote control.

Based on your hearing exam, audiogram, preferences, lifestyle and budget, your hearing care professional can make a hearing aid recommendation. Even after you choose hearing aids, get a hearing aid fitting and receive your sales contract, Wisconsin law gives you at least a 30-day trial period. During this time, use your hearing aids in different environments and try out the different features. If you are unsatisfied with the product, you are entitled to a refund, minus any charges outlined in the contract.

How much do hearing aids cost in Madison?

The average price of hearing aids in Madison is $1,000 to $4,000 per device. This price of a hearing aid typically includes the hearing evaluation, hearing aid fitting, hearing aid, regular follow-up care (e.g., cleanings, adjustments) and a warranty lasting one to three years.

Manufacturers and hearing care professionals in Wisconsin offer financing options to customers to help them pay for hearing aids. Health insurers usually don’t include coverage for adult hearing aids in their plans, but Wisconsin law does require insurers to offer hearing coverage for children up to age 18. Contact your insurer or ask your hearing care professional to do a benefits check before your appointment to learn if you have coverage. The Wisconsin Department of Health Services has a list of hearing aid financial assistance resources for Madison consumers.

Madison hearing aid FAQ

Where do I get a hearing test in Madison?

You can get a hearing test from a licensed audiologist or hearing instrument specialist in Madison. Visit one of the audiologist practices or hearing aid stores on this page to get a hearing test and learn about your type and degree of hearing loss and whether hearing aids will help improve it.

Do hearing aids come with a trial period in Madison?

All hearing aid companies in Madison offer a free trial period on hearing aids, since the state of Wisconsin requires a trial of at least 30 days. Customers can return their hearing aids anytime during the trial for a refund, minus any charges specified in the sales contract.

Can hearing aids be donated in Madison?

Yes, you can donate hearing aids in Madison to the University of Wisconsin-Madison Speech and Hearing Clinic Hearing Aid Recycling Program. Donations help provide earmolds and refurbished aids to Dane County residents who can’t afford hearing aids.

What Madison financial assistance programs help me pay for hearing aids?

The Wisconsin Department of Health Services has a list of hearing aid financial assistance resources. These include Wisconsin Medicaid, the WisLoan program, ABC for Health and the Lions Affordable Hearing Aid Project.

Madison hearing aid company information


Eargo offers a wide variety of hearing services and solutions, including free hearing evaluations and consultations and rechargeable, nearly invisible hearing aids. Customers complete an online evaluation and receive their hearing aids in the mail with easy setup and support. Eargos include a 45-day trial and a one- or two-year warranty.

Eargo Learn More

Embrace Hearing

Embrace Hearing offers three styles of hearing aids, including BTE, RIC and CIC. Customers can easily send their hearing test results to company representatives for personalized support. Customized hearing aids are delivered in five to eight days. Embrace Hearing offers a 45-day return policy.

Embrace Hearing Learn More (844) 832-5401

Starkey Hearing Aids

Starkey offers many styles of hearing aids, including IIC, BTE and open fit, plus accessories. Each hearing aid comes with access to a hearing app. Madison customers can take an online hearing test or visit a local Starkey provider in person to receive individualized support and care. All hearing aids come with a minimum 30-day return period.

Starkey Hearing Aids

Miracle-Ear Hearing Aids

Miracle-Ear’s products include ITE, RIC and BTE aids with the latest in hearing technology. All hearing aids come with a three-year warranty, lifetime cleanings and adjustments and a free online hearing test. Miracle-Ear has two locations in Madison, including one at 4664 E. Washington Ave., Madison, WI 53704.

Miracle-Ear Hearing Aids

Wisconsin Hearing Aids, Inc.

Wisconsin Hearing Aids, Inc. offers hearing aids and rentals to Madison residents. With all types of hearing aids from leading manufacturers, including Phonak, Starkey, Widex, ReSound, Oticon and Signia, it gives customers lots of options. Its all-inclusive rental program charges customers a low monthly rate that includes batteries, supplies and repair. Wisconsin Hearing Aids, Inc. is located at 1310 Mendota St., Ste. 113, Madison, WI 53714.

Wisconsin Hearing Aids, Inc.

Audibel Hearing Center

Audibel Hearing Center sells over 20 hearing aid products from Starkey and NuEar. Hearing aids have tinnitus support, smartphone capabilities, customized molding and rechargeable batteries. All products include lifetime free cleanings and testing, plus options for four-year warranties. Audibel Hearing Center is located at 2040 E. Washington Ave., Madison, WI 53704.

Audibel Hearing Center

Elite Hearing Centers of America

Elite Hearing Centers of America sells hearing aids from leading manufacturers along with a 30-day trial. Its audiologists provide free consultations and tests. Hearing aid prices include free repairs, maintenance and programming. Elite Hearing Centers has two locations in Madison, including one at 598 Grand Canyon Drive, Madison, WI 53719.

Elite Hearing Centers of America


Beltone sells its own brand of hearing aids, including BTE, RIC, ITE and ITC hearing aid styles. Madison customers receive an in-person, complimentary hearing screening and consultation with a hearing care professional to help determine the right hearing solution. Beltone has two locations in Madison, including one at 5513 Odana Road, Madison, WI 53719.